The Easy Digital Downloads (EDD) User History extension allows you to track and analyze the path customers take through your website before making a purchase. This tool is invaluable for understanding how customers interact with your site, what influences their purchasing decisions, and how you can optimize the customer journey to increase conversions.
Key Features
- Track Customer Browsing History: The User History add-on records every page a customer visits before they complete a purchase. You can see the exact path they took, from the first page they visited to the final purchase page, allowing you to analyze which parts of your site are most influential in driving sales.
- Referrer Information: This feature helps you understand how customers found your site. You can track the referrer (e.g., a specific website or social media platform) or even view the search terms they used to find your site, provided the search engine has not blocked this information.
- Time Spent on Pages: The add-on also tracks how long customers spent on each page during their visit. You can see whether they browsed quickly or took their time on certain pages before making a purchase, providing valuable insight into how customers engage with your content.
- Time Elapsed From Start to Finish: In addition to time spent on individual pages, the User History add-on shows the total time a customer took from their first visit to completing their purchase, allowing you to understand how long it typically takes customers to gain enough confidence to buy.
- Lifetime Customer Value: The add-on tracks all purchases made by the same customer over time, showing their total spend. This data is essential for calculating each customer’s lifetime value, helping you better understand the long-term value of your buyers.
- Search by Browsing History: You can search your payment history to find specific pages or referrers that appear in customer browsing histories. This makes it easy to identify common paths to purchase, analyze high-performing content, and optimize your marketing efforts.
- Admin Email Notifications: The add-on provides two new email tags—{browsing_history} and {purchase_history}—that allow you to receive customer browsing and purchase data directly in your sales notification emails, making it easy to access this information at any time.
Benefits
- Improve Conversion Rates: By understanding how customers navigate your site, you can make data-driven decisions to optimize the customer experience and remove any friction points in the purchasing process.
- Optimize Marketing Efforts: The ability to track referrers and search terms helps you evaluate the effectiveness of your marketing campaigns, whether they involve social media, email, SEO, or paid advertising.
- Identify Top Content and Pages: Discover which pages are most effective at driving conversions. This insight allows you to focus on improving high-performing content and fixing underperforming areas of your site.
- No Configuration Required: Once activated, the User History add-on automatically starts tracking customer behavior, requiring no additional setup or configuration.
Privacy Considerations
The User History add-on only tracks the URLs of pages viewed within your site and timestamps of those views. It does not collect any personal or identifying data, ensuring both you and your customers can feel confident about their privacy.
Conclusion
The EDD User History add-on provides you with invaluable insight into customer behavior, helping you track how customers interact with your site, optimize their journey, and ultimately improve sales. With features like browsing history tracking, referrer information, time spent on pages, and lifetime customer value, this extension allows you to make informed decisions to enhance the overall customer experience and increase your store’s success.
You must log in to submit a review.
